Seek clarity in everything you do
This is more than just a tagline, it keeps us focussed on our writing, helping us to strip away all the confusion and distractions that keep popping up. We want to be crystal clear about your needs and goals so that we can give you effective, relevant work!
At Clarity we're 100% driven by effective copywriting, we're not in this business to win fancy awards or to blow your budget. Trust us, the most gratification we get is from seeing our clients succeed. After all, your success is a measure of our achievements (and we sleep a lot better at night too!).
Often, too much "fluff" (i.e. big words, long repetitive sentences) does nothing but confuse and annoy the reader. The objective is to get the message across, clear and simple. When copy is junky, the target audience is lost, as most people tend to have short attention spans.
Why the typewriter?
The 'old-school' typewriter we choose for our logo embodies our core competencies and our principles:
- We're all about good writing.
- We get straight to the point!
- We're slightly old-fashioned in the sense that we are guided by integrity and honesty in all our dealings. We treat others the way we like to be treated!
